Staple Hair Product Review Series: Shea Moisture African Black Soap Purification Mask


Today I’ll be discussing my deep conditioner/pre-poo, Shea Moisture African Black Soap Purification Mask (what’s with the long names Shea Moisture?).  This conditioner retails for around $10-$12 for 12 fl oz. It can be purchased at Walgreens and Target.

Key Ingredients: tea tree oil, plantain enzyme, willow bark extract, kaoilin clay

Product Texture/Consistency: very thin consistency for a conditioner

Product Claims: to remove dry, itchy scalp, remove product buildup, and seal in moisture

How the Product Measures up to the Claims: I agree with the claims 100%!

How I Use This Product: Most times, I apply this before washing my hair, leaving it on for about 30 minutes. I then detangle with the conditioner in and this product makes it super easy to do that. Next, I rinse the conditioner out and go about my regular wash routine. Sometimes, if I’m feeling lazy, instead of washing my hair I will massage this conditioner into my scalp after detangling and then rinse it out. It really does help to remove small amounts of buildup on the scalp.

Overall Thoughts


  • inexpensive
  • decent smell
  • very slippery consistency which allows for “dry” detangling
  • multi-use (pre-poo, co-wash, deep conditoner)
  • leaves my hair feeling extra soft


  • because the consistency is thin, it can be a little messy to apply
  • This product is not available everywhere Shea Moisture products are sold. I have found it mainly in the areas that have a high concentration of African Americans.

How do you use the African Black Soap Purification Mask?

3 thoughts on “Staple Hair Product Review Series: Shea Moisture African Black Soap Purification Mask

  1. I enjoy your product reviews. They’re very informative and gives me a good idea on whether I should try the product base on the needs of my hair. I’m very glad that I’ve found your blog…..please keep the reviews coming they’re very useful!

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